Tuesday, September 27, 2011

I'mmmmm Baaaaccckkkk

 Ok, so that's a lame title, but what do you expect?  I just came back from vacation!  It has rained everyday since I came back.  I want to be back at the beach.  Enough complaining.  Thanks to the Mik Chiks for the guest post while I was gone.  They had me cracking up as I read the post!  There was a point to this post today.  What was it? 

Oh yeah! I went to several tackle stores while I was down at the beach.  I love to visit other sporting goods stores.  I get a lot of ideas of what to do and what not to do.  One thing that amazed me was the differences in each one:

One was cramped.  Two dogs, and a bird inside the store!  They were constantly busy though.  Location was great, right off a river and marina.  They sold fishing, marine supplies, bait (live and frozen), as well as, rod and reel repairs.  They even lined reels!  Also, they had a gas station.  Not sure how I can add that to my current store.  This store was the messiest of the three I visited, but yet the most busy.

The second store was a smaller shop almost across the river from the first one.  They had general fishing supplies, bait, but also a restaurant!  The guy was closing when I arrived and still sold me the bait I was looking for since the first shop didn't have it.  I like when the owner of a business accommodates a customer that way.  Honestly, I didn't know he was closing, or I wouldn't have went in the store.  Sometimes, we business owners have to get somewhere quick.  Like maybe getting your kids soccer game that you are coaching...  Wow!  I told you I am a little out of it today.  I can't keep on track.  Anyway, I appreciated his help!

The third store was a newer store in a more established business closer to the beach.  It was actually the second store being opened by an established business.  I actually was able to speak to the owner of that store.  We commiserated over distributors and their lack of customer service.  I even gave him the name of a distributor I love.  This place was immaculate, but only one customer came in while I was there.  It also was a different time of day when I visited this store.  One thing I loved was that the owner admitted he didn't do much saltwater fishing and was always looking for recommendations from people.

So what did I learn?  People are not necessarily looking for the most immaculate place, or the one with the  most stuff.  They are looking for a place to get what they need.  They want to be able to get their license, supplies, and maybe some advice about what is biting while they are there.
I guess all of this gave me a lot of hope.  I do hope that I can compete with the big box stores and the countless online businesses.  Sometimes it's discouraging to be a small business owner, but I came away encouraged that my store was just as good as the ones I visited.  Plus we have the best logo!

I had to throw in this pic.  I really do fish!

1 comment:

  1. Nice pic! And look at that water! It sounds like you reeled in some good info on your vacation, Staci. Welcome BAAAAAACK!